Web designers need to use UX / UI in designs. Explain what they are and how they use them to customers. If customers don't understand ask questions get knowledge.
Working With Designers
I understand that working with designers can sometimes be very difficult. Using a language that can go right over your head and whilst they talk this strange language you nod and smile. If this is you and they aren't taking the time to explain the terms they use then ask them! They should of course be trying to explain what UX and UI are and their reasoning on using them in the design.
So what are UX and UI?
- UX From Wikipedia: User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
- UI From Wikipedia: The user interface (UI), in the industrial design field of human–machine interaction, is the space where interactions between humans and machines occur.
How Do They Effect Your Design
Well UI is the interactive parts of the site like buttons, links, video players, etc and UX is how to use them and place them. Combining both to push users to be able to 1. use the page they are using and 2. guide them to the place on the site you want them to (conversion points).
Web design goes hand in hand with UX and UI. A site that looks pretty doesn't mean it will do the job it's meant to do. Good looks doesn't always turn in good conversion (get the user to do what you want them to do).
Sites need goals. If your site has no goals then your making art and even then there is a goal!
What Designers Should Ask
Web designers need to be asking probing questions to you. Finding out what you are trying to achieve. Looking to see what your goals are and what level of importance they go in. Using this to design basic ideas of how the site will work then add the beauty in after. Get the functionality and structure sorted then move on to jaw dropping beauty that will aid the UX and UI.
Designers need to use UX and UI to make working websites that achieve goals. They also need to be able to explain this to customers and make sure that they understand what they are. Customers need to be able to talk to designers and understand what is being said without a language barrier. They also need to be able to say sorry I don't understand. This is difficult as no one likes to look as if they don't know what the other person is taking about but please say something it may save your online business.