Creating Local Content

Creating local Content

If you have read our post about local seo from a few weeks ago then this is the next stage!

If not, then READ ABOUT LOCAL SEO HERE!

If you're looking to up your presence when searched on a local scale but don’t understand what content to produce or upload, then don’t worry, this post will give you a few ideas that you can take away and make a start with.

In the last post, local context was mentioned when creating content. What does this mean? 'Local Context Content' is content which is based on the local targeted area.

Images and Videos

Images are a great way to help build SEO if they are tagged properly. Add more ways for people to find you. The ALT text and adding of titles to images gives search engines data to read and get indexed (logged) into their systems. So taking images of your business and tagging it with the location for posts is ideal or a customer/event images and tag what is happening and where it is.

Video is less about the direct SEO value but the secondary results. This may sound weird but videos don’t directly give much SEO. What they offer is a way to communicate what the post is about. People like to engage in video content (read here). So having a video of an event or a customer and going through what you did is great. This engages users and will keep dwell time (how long they stay on the page) up, which is something that search engines like because they see it as people engaging with relevant content which is one of their markers for ranking sites.

Customer Stories

This could be for example a blog post about helping a customer, mentioning where they are from and what you did for them. This would bring in solid content about your business and the area you work in. This content would have key words of the area and services you offer.

Local Events

Talk about local events and build relationships with people by demonstrating that you have similar local beliefs and structure. This helps to break the barrier of the business to possible local customers.

Products and Services

Maybe you're launching a new product/service. This could be put in a contextual aimed at the local area. So maybe you’re a car mechanic based in Bridgwater and you take on someone to spray paint cars as a new service. You can set a page up for the new product and have the page include:

  • Name of the company based out of Bridgwater, Somerset
  • New service – Spray Painting

o   List of all the separate types of painting there are

  • Working on cars from the surrounding area (Taunton, Weston Super Mare, etc)
  • Back up with a video of a car being sprayed and images that have been tagged correctly.

Landing Pages

Look at what keywords you want to hit and produce pages that allow you to hit them. Using the idea of the mechanic shop again, we could say that we want to make sure we hit the town it's based in. So we can set a landing page for the mechanic with the title (example) Bridgwater Mechanics Specialist with the URL of www.websitename.co.uk/bridgwater-mechanic-specialist.

 

Conclusion

There are many ways to get that local content onto your site to help gain greater exposure on local search terms from search engines. Start using the tips from above and let us know how you get on with it. Don’t forget to measure the results. This can be done by simply asking people when they get in contact with you, ‘How did you find us?’, going through to looking at statistics on something like Google Analytics and search terms from Google Webmasters.

Now go forth and #letsGetKraken

Next steps

look at the landing page series

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