Product Page Testing
Conversion Rate Optimisation
Improving the UX of your site and using stats to back it. Then increase to a number of ads you are doing to bring that traffic to an optimised well-performing place that will hopefully yield more money.
How To Do it
Looking at engagement and conversion metrics. The metrics that you use would be set out before the campaign started. This is important as you need to understand what you want from the content you are producing.
What Is It?
In short platform reliance is when someone or business invests too much of what they do on a certain platform and need the platform to move forward.
Local SEO Tips
Website/Link building SEO
People are searching locally and they are taking action when they search. If you build a strategy to help promote in your local area and increase traffic for related search terms you will drive more traffic.
What Are They
The simplest way to describe a “landing page” is any page of your website that someone arrives “lands” on. In the marketing realm, a landing page is a standalone web page that is distinct from your main website.