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]]>The post Reasons Why Your Website Should Be Responsive appeared first on Kraken.
]]>Having a responsive website has never been so essential. Given the sheer amount of platforms that people have to navigate and search the internet, it’s essential for any business to ensure that their website is usable on mobile and tablet devices.
Responsive design allows the content on a webpage to adapt to the size of the device its being viewed on, without compromising on the detail or layout of the information.
Here’s 5 reasons why your website should be responsive:
1) MOBILE USAGE IS ROCKETING – When someone recommends a great company or service, what’s the first thing that most people do? Take out their smartphone and type into Google. With 55% of all web traffic now going through smartphones, you can almost guarantee that at least half of potential new customers will be viewing your website for the first time through their mobile or tablet device.
2) FIRST IMPRESSIONS ARE EVERYTHING – How often have you typed a search into Google using your smartphone, a number of selections come up and the first one you try is slow, or confusing or simply unresponsive. The average mobile user has a VERY short attention span and if your website doesn’t meet the fundamental criteria for their viewing needs, chances our that new customer will leave the site and move on to the next one. Don’t give your website users any excuse to leave by making sure that your website is making the best first impression possible.
3) BEING RESPONSIVE INCREASES SEO – When comes to the tricky world of SEO (Search Engine Optimisation), there are a multitude of things that will help keep your site fighting at the top of the relevant Google rankings. And one of the most important things that Google ranks a website on, is whether or not that site is responsive. Don’t lose out on vital SEO points simply because your site isn’t up to scratch.
4) SOCIAL MEDIA PULLS IN THE USERS – With over a one billion people using Facebook and more than 100 million using Instagram every day, Social Media is a vital way for your business to interact and develop relationships with potential customers. With the majority of those users accessing their various social media platforms through their smartphones and tablets, it can be an incredibly effective way to drive traffic back to your website. But if that website isn’t responsive, then those Social Media users certainly won’t be back.
5) BE READY FOR THE FUTURE – As technology advances year upon on upon year, so do the devices, laptops and smartphones that company’s like Apple and Samsung produce. We have no way of knowing what is around the corner, or how the next generation will be viewing content on the internet – but by having responsive website you can make sure that you are at least ready for whatever exciting new technology is around the corner.
These are but a few reason you need to think about having a responsive site and hopefully now you have a greater understanding that your site needs to be responsive!
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]]>Most businesses have set strategies which they try to use; social media strategies, marketing strategies, networking strategies and so on. All of these have separate goals which we want from different areas. For instance social media goals are for users to interact with the content which is being posted. So you can count conversion as clicks, comments, views etc. These interactions will sometimes be the full conversion goal if you’re a media consumption company like YouTube. But for many other companies will be a part of a smaller set of goals for the overarching goal (people buying products).
Now that you have a better idea of how conversion can abstracted to different areas, what is your main conversion goal?
There are many websites which are ‘brochure sites’. This means you browse their products online and contact them for the sale. On sites like this the main conversion will be the public getting in contact with you, the seller. Now this is why I’m writing this post today – Too many times recently I have come across people who have forgotten what their site is for, making it look stunning but not allowing for the goals of the site to be completed. If you want to sell online without eCommerce then your primary objective is getting contact from consumers. Yes, you need the supporting imagery and break down(s) of your product which show people why they should buy the product from you. But if you don’t make it easy to contact you then all your effort has gone to waste. It’s like having a high street shop with a brilliant window display but the door is locked so no one can get to the products.
Hopefully you now understand that there are many different conversion types/goals. These goals will change from area to area but you must always remember your overarching goal!
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