Kraken Creative Digital Services - Responsive Design

Reasons Why Your Website Should Be Responsive

At Kraken, all of our sites are built to be responsive as default. And here’s why we believe it is so important…

Having a responsive website has never been so essential. Given the sheer amount of platforms that people have to navigate and search the internet, it’s essential for any business to ensure that their website is usable on mobile and tablet devices.

Responsive design allows the content on a webpage to adapt to the size of the device its being viewed on, without compromising on the detail or layout of the information.

Here’s 5 reasons why your website should be responsive:

1) MOBILE USAGE IS ROCKETING – When someone recommends a great company or service, what’s the first thing that most people do? Take out their smartphone and type into Google. With 55% of all web traffic now going through smartphones, you can almost guarantee that at least half of potential new customers will be viewing your website for the first time through their mobile or tablet device.

2) FIRST IMPRESSIONS ARE EVERYTHING – How often have you typed a search into Google using your smartphone, a number of selections come up and the first one you try is slow, or confusing or simply unresponsive. The average mobile user has a VERY short attention span and if your website doesn’t meet the fundamental criteria for their viewing needs, chances our that new customer will leave the site and move on to the next one. Don’t give your website users any excuse to leave by making sure that your website is making the best first impression possible.

3) BEING RESPONSIVE INCREASES SEO – When comes to the tricky world of SEO (Search Engine Optimisation), there are a multitude of things that will help keep your site fighting at the top of the relevant Google rankings. And one of the most important things that Google ranks a website on, is whether or not that site is responsive. Don’t lose out on vital SEO points simply because your site isn’t up to scratch.

4) SOCIAL MEDIA PULLS IN THE USERS – With over a one billion people using Facebook and more than 100 million using Instagram every day, Social Media is a vital way for your business to interact and develop relationships with potential customers. With the majority of those users accessing their various social media platforms through their smartphones and tablets, it can be an incredibly effective way to drive traffic back to your website. But if that website isn’t responsive, then those Social Media users certainly won’t be back.

5) BE READY FOR THE FUTURE – As technology advances year upon on upon year, so do the devices, laptops and smartphones that company’s like Apple and Samsung produce. We have no way of knowing what is around the corner, or how the next generation will be viewing content on the internet – but by having responsive website you can make sure that you are at least ready for whatever exciting new technology is around the corner.

These are but a few reason you need to think about having a responsive site and hopefully now you have a greater understanding that your site needs to be responsive!