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Setting Marketing Goals

18-04-2017

When setting marketing goals it can be difficult to know where to start. You want it all! More customers, more traffic, better SEO, grow your email list and you want it all now. The issue is your budget doesn’t allow you to achieve all these goals at once, this is why having a goal will … Continue reading Setting Marketing Goals

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content marketing – how to do it!

20-03-2017

In todays modern world we give names to everything. So we introduce “Content Marketing” a term that is pretty big in the marketing world right now. Which is marketing that focuses on using content to sell a product or service. This could be a video, blog, a social media post, etc. This shouldn’t be the … Continue reading content marketing – how to do it!

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Creating Local Content

09-03-2017

Creating local Content If you have read our post about local seo from a few weeks ago then this is the next stage! If not, then READ ABOUT LOCAL SEO HERE! If you’re looking to up your presence when searched on a local scale but don’t understand what content to produce or upload, then don’t … Continue reading Creating Local Content

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Local SEO Tips

21-02-2017

Are you looking to optimise your business website for local searches but not sure where to start? When marketing your business online most people start with search. Kraken has helped many SMEs grown their reach through targeted SEO marketing strategies. We have come across so many local businesses that have been stung by experts giving … Continue reading Local SEO Tips

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What to do after converting?

02-02-2017

A landing page post conversion strategy So someone completes the goal of the page (clicks the call to action). What happens now? Well first of a little dance and celebration that your landing page worked! Well done on making a sale, get a lead, etc. From here you can have thank you on the next … Continue reading What to do after converting?

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Landing Page Layouts Design

24-01-2017

Layouts of landing pages There is a general layout to landing pages. Although from one to another there will be differences there is a basic universal design to get what you want from people (contact information, click through to products, etc). Use these design elements on your site as a guide when creating content. Remember … Continue reading Landing Page Layouts Design

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Landing Pages A B Testing

17-01-2017

A/B testing is an experiment testing two or more pages of the same page to see which page performs (converts) the best. Although its called A/B testing you can test as many pages as you like. You would be running A/B testing on these pages to further understand what elements on the page can be … Continue reading Landing Pages A B Testing

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Why Should I Use Landing Pages

09-01-2017

In marketing landing pages are a powerful tool to help increase conversion of what you want. Marketing campaigns should be using landing pages for all inbound advertising campaigns you have. Your marketing might be promoting specific products, discount codes or segmented offers for specific users. You cant send all this traffic to the home page! … Continue reading Why Should I Use Landing Pages

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What is a landing page

05-01-2017

What is a landing page? The simplest way to describe a “landing page” is any page of your website that someone arrives “lands” on. In the marketing realm, a landing page is a standalone web page that is distinct from your main website. It is designed for a focused objective. Types of landing pages There are … Continue reading What is a landing page

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Is your site ready for 2017 – Website House Keeping

15-12-2016

Digital teams need to do housekeeping on the ever evolving web to keep relevant. For many companies this is daily attention to make sure that their online presence stays relevant. Because of this finding time to step back to review and make changes to keep you in the race can be difficult.  Here are a … Continue reading Is your site ready for 2017 – Website House Keeping

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